Data driven marketing

definition Data driven marketing is the collection, analysis and use of data collected during the customer journey. The goal is to improve sales on the one hand and to increase brand awareness and reach on the other.

5. October 2019 < 1 min read

Digital Marketing

Digital platforms

what are digital platforms? Digital platforms are used to digitally expand the range of products and services. It is the virtual interface between companies and customers, other companies and their own employees. The basis for a digital platform […]

19. September 2019 < 1 min read

Digital Marketing

Advantages and disadvantages of a webinar

Compared to classic lectures, webinars offer both advantages and disadvantages. Here are a few of the advantages and disadvantages of a webinar.

27. April 2019 < 1 min read

Digital Marketing

Data driven marketing

Digital platforms

Advantages and disadvantages of a webinar

Stay tuned!