What is Pharma digital Marketing?
Author: Carina Czisch
· 2 mins read
Pharma Marketing is the advertising for the sale of pharmaceutical products and medicines. The difference to other products is that Pharma Marketing is subject to different restrictions.
Pharmaceutical digital marketing offers the company many opportunities to promote the brand and the product to the right people. This ranges from the doctors to the patients. Through the optimal use of the channels, a marketing strategy can be developed that gives the company a clear advantage over its competitors.
What is a digital strategy?
A digital strategy is an important factor for companies that want to be competitive. It defines the direction a company wants to take digitally. The strategy is drawn up according to a specific purpose which a company wants to fulfill. It is about the channels, platforms, and tools needed to achieve the goals and see results. Important aspects for the digital strategy:
- research and information
- analysis of the information
- define the goal
- creating the website strategy
- define tools
- working with data
If a company makes effective use of the digital strategy that has been developed, it brings with it many new opportunities.
Different strategies in Pharma Marketing
- Value-driven content creation
Pharmaceutical companies are no longer the only source of information. With users increasingly researching online, there are several sources of information that you can use in the pharmaceutical field. By providing targeted and market-oriented content to potential buyers or patients, brings growth in potential buyers. By providing answers to frequently asked questions or pain points of the community, you offer transparency and trust to the customers. Providing targeted blog posts or engaging social media posts can provide users with an experience that conveys care and trust.
- AI-powered assistants and messaging apps
You can use messaging services such as Facebook Messenger or Whatsapp to get in touch with users. Especially in the pharmaceutical industry, this is a possibility to exchange useful things with the users. Well-known pharmaceutical companies use this as an important part of their communication strategy. With an AI-based chatbot, many tasks to answer customer questions can be done much easier and more efficiently.
For pharmaceutical companies, the influence of certain individuals offers a great opportunity to reach a broad target group. Young people in particular are influenced by the recommendations of influencers and trust the information they receive from social media. When choosing influencers, it is important to make sure that the right people are chosen to give the brand a positive image over the long term.
- The blockchain
For the pharmaceutical industry, trust and transparency are key factors for success. The introduction of block chain elements as part of the digital strategy offers the potential to support the growth of the company.
Pharma marketing positions
- Marketing Assistant
A marketing assistant works in the marketing department and is concerned with arousing interest in a particular product or service. The Marketing Assistant carries out market research and is responsible, among other things, for the implementation of marketing measures.
Online Marketing Manager
They ensure the professional positioning and good visibility of the company in the digital media and take care of digital communication.
- Strategy Consultant
The Strategy Consultant advises the management level and assists the company management in strategic and organizational questions
A project manager plans and controls projects and reacts to unexpected events and must keep an overview of a project.
List of top pharmaceutical companys
- Johnson & Johnson
- Bristol-Myers Squibb
Through an effective digital strategy, a company can ensure better communication that can provide added value to many users. With personalized product recommendations and a good customer service offering, it is easier for customers to build trust in the company.