Marketing Engineer (f/m/x)

The Marketing Engineer will play a pivotal role in optimizing our marketing efforts through effective tag management and data collection strategies. This role requires a deep understanding of digital marketing technologies, analytics, and the ability to harness data to drive marketing decisions.

Your Responsibilities

• Tag Management: Implement, manage, and optimize tagging solutions using tools like Google Tag Manager, Tealium, or Ensighten to ensure accurate data collection across all digital platforms.
• Data Collection Strategy: Design and maintain a robust data collection strategy to gather actionable insights from various digital touchpoints.
• Collaboration: Work closely with marketing, IT, and product teams to ensure seamless data collection and integration.
• Data Quality Assurance: Regularly audit and validate data to ensure accuracy and consistency across all platforms.
• Technical Marketing Content Creation: Develop documentation and guides related to tag implementation, data collection best practices, and analytics insights.
• Training: Provide training to marketing and other relevant teams on tag management tools and data collection techniques.
• Market Analysis: Use collected data to analyze market trends, customer behavior, and the effectiveness of marketing campaigns.
• Feedback Loop: Collaborate with stakeholders to refine data collection methods based on evolving business needs and market trends.

Your Profile

• Experience with web analytics tools like Google Marketing Platform, Tealium, or Adobe Experience Cloud.
• Familiarity with CRM, CMP, and CDP systems.
• Knowledge of data privacy regulations and best practices.
• Bachelor’s degree in Marketing, Information Systems, or a related field.
• 2+ years of experience in tag management and data collection in a digital marketing context.
• Proficiency in tag management systems like Google Tag Manager, Tealium, or Ensighten.
• Strong understanding of web analytics, tracking technologies, and data integrity.
• Excellent written and verbal communication skills.
• Ability to work cross-functionally with technical and non-technical teams.

If you are a highly skilled Marketing Engineer looking to work with a team of creative and dedicated professionals, we would love to hear from you. Please apply with your updated resume and portfolio of past projects.