There are many different areas in online marketing. In performance marketing, we talk about performance-oriented marketing. One uses instruments of online marketing to make interactions measurable. Performance marketing is about further optimizing the advertising tools used on the Internet. Therefore, the performance marketing manager must be able to think analytically and profit-oriented. But what exactly are the tasks of a performance marketing manager?(more…)
You can find digital products in almost every company. Innovative, customized and personalized solutions are a challenge for many companies. By using digital product development, a company can face these challenges more easily.
Here you can find the advantages and important aspects of digital product development:
Definition – what is change management?
Change management means making controlled changes to structures or processes. The goal is to achieve sustainable changes within the organization. It is a strategic orientation and is therefore based on the goals of the company.
Use this when a new strategic orientation is necessary. For example, when new markets are opened up or another company is bought.
In these cases, it is usually not enough just to plan a new strategy. The behavior of all employees and the corporate culture must change in order to adapt the new tasks and management systems.
5 success factors
A consistent strategy
The project absolutely needs a coherent strategy. You should motivate employees to participate in the change. This way, they understand the strategy and can contribute to its successful implementation. In addition, preparation is important in order to plan resources and define concrete measures.
Define clear goals
As with most things, you have to set goals need so that everyone knows why you make those changes. The goals must be present in both the strategy and the implementation. It helps to use SMART goals as a guide.
Because the change is also a change for the employees, it is essential to involve them. This motivates employees to actively participate in change management.
Create a sense of achievement
The project can be divided into small sub-projects. In this way, even small steps and successes can be communicated and rewarded within the company. This in turn ensures that it is more likely to be accepted by all those involved and that employees are also committed in the long term.
To create transparency, there should be good communication within the company. It is important to communicate the goals and visions again and again. This includes information about obstacles, risks and successes.
B2B marketing will also change in 2021. Companies are investing more in the digital sector. This also means new challenges for marketing. Here are 6 B2B marketing trends for 2021.(more…)
What is B2B Marketing?
B2B (business-to-business) marketing is the business relationship between two companies or organizations. It refers to any products that you do not supply directly to the end user. The focus is on marketing related to products or services that one company sells to another.
Unlike B2C (business-to-consumer) marketing, the B2B sector is more rational and more focused on price. Therefore, there are different requirements here.