10 tips for SEO

Simone Kohl

2 mins read

If a company wants to take the website further with the help of search engine optimization, there are some points to consider. Here are 10 tips for SEO that can help.

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Simone Kohl
Simone Kohl

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The waterfall model

Simone Kohl

< 1 min read

A classic model of project management is the waterfall model. It is often used in companies with hierarchical structures.

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Simone Kohl
Simone Kohl

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Lead generation

Simone Kohl

2 mins read

Whether it’s a website, blog post, or newsletter signup, many companies use content interest for Lead Generation.

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Simone Kohl
Simone Kohl

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What does a “Performance Marketing Manager” do?

Simone Kohl

< 1 min read

There are many different areas in online marketing. In performance marketing, we talk about performance-oriented marketing. One uses instruments of online marketing to make interactions measurable. Performance marketing is about further optimizing the advertising tools used on the Internet. Therefore, the performance marketing manager must be able to think analytically and profit-oriented. But what exactly are the tasks of a performance marketing manager?

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Simone Kohl
Simone Kohl

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Digital product development

Simone Kohl

2 mins read

You can find digital products in almost every company. Innovative, customized and personalized solutions are a challenge for many companies. By using digital product development, a company can face these challenges more easily.
Here you can find the advantages and important aspects of digital product development:

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Simone Kohl
Simone Kohl

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Change Management

Simone Kohl

< 1 min read

Definition – what is change management?

Change management means making controlled changes to structures or processes. The goal is to achieve sustainable changes within the organization. It is a strategic orientation and is therefore based on the goals of the company.
Use this when a new strategic orientation is necessary. For example, when new markets are opened up or another company is bought.
In these cases, it is usually not enough just to plan a new strategy. The behavior of all employees and the corporate culture must change in order to adapt the new tasks and management systems.

5 success factors

A consistent strategy
The project absolutely needs a coherent strategy. You should motivate employees to participate in the change. This way, they understand the strategy and can contribute to its successful implementation. In addition, preparation is important in order to plan resources and define concrete measures.

Define clear goals
As with most things, you have to set goals need so that everyone knows why you make those changes. The goals must be present in both the strategy and the implementation. It helps to use SMART goals as a guide.

Involve employees
Because the change is also a change for the employees, it is essential to involve them. This motivates employees to actively participate in change management.

Create a sense of achievement
The project can be divided into small sub-projects. In this way, even small steps and successes can be communicated and rewarded within the company. This in turn ensures that it is more likely to be accepted by all those involved and that employees are also committed in the long term.

Create transparency
To create transparency, there should be good communication within the company. It is important to communicate the goals and visions again and again. This includes information about obstacles, risks and successes.


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Simone Kohl
Simone Kohl

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Online Marketing Manager (m/w/d)

Simone Kohl

2 mins read

In most companies there are Online Marketing Managers. Their job is to position the company so that it is visible online.

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Simone Kohl
Simone Kohl

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6 B2B-Marketing Trends 2021

Simone Kohl

2 mins read

B2B marketing will also change in 2021. Companies are investing more in the digital sector. This also means new challenges for marketing. Here are 6 B2B marketing trends for 2021.

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Simone Kohl
Simone Kohl

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B2B Marketing – What is that?

Simone Kohl

< 1 min read

What is B2B Marketing?

B2B (business-to-business) marketing is the business relationship between two companies or organizations. It refers to any products that you do not supply directly to the end user. The focus is on marketing related to products or services that one company sells to another.
Unlike B2C (business-to-consumer) marketing, the B2B sector is more rational and more focused on price. Therefore, there are different requirements here.

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Simone Kohl
Simone Kohl

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