More Than Words – Exploring Paraverbal Communication at Vollcom Digital.
Paraverbal communication is used where information is mainly only heard. The main issue here is HOW something is said. Because that has a significant impact on your transmitted message. You will learn now how remote teams in particular can communicate in the best possible way. As their focus is sometimes only on the voice.
The term paraverbal comes from the Greek term “pará” which means “beside”. With that we have already completed the explanation: Paraverbal describes everything that is transmitted together with language.
Paraverbal interaction always plays a role when we work with our voice. Also when certain emotions should be transmitted. So let’s think of audiobooks, podcasts, radio programs, or telephone calls. The first two examples have developed into big trends in the last years. That show us the relevance of paraverbalia.
Let us take a look in the working world. Consulting services, position interviews but also online meetings are situations in which paraverbal communication is important. Wherever you want to achieve a certain effect with the recipient. For example: Sell the presentation well in your team or convince the new employer of yourself and your skills.
Verbal and non-verbal communication are probably common terms for most of you. Paraverbal communication on the other hand is often underestimated. Or completely forgotten in this context. Wrongly. Communication with team colleagues and superiors has taken place much more in the digital world. Not least due to the Corona crisis. There is an increasing interest in outsourcing possibilities and the use of remote workers. This proves that paraverbal conversation needs a stronger focus.
Remote teams communicate mainly online. But what works in the real world can quickly become an obstacle in digital dialogue. Important parts of communication such as smell, physical proximity are missing here. Sometimes even facial expressions (in purely audio meetings). This fact complicates the natural way of communication. To not lose contact with your team all team members should consider a few tips for future online meetings.
This graphic shows the so-called “7-38-55 rule” of psychologist and professor Albert Mehrabian. It describes how a message is transmitted. 7 percent via the content, 38 percent via the voice and 55 percent via body language. This shows the importance of paraverbal communication in digital and analogue conversation.
Paraverbal communication plays a decisive role especially for remote teams. Other levels of communication are missing here and usually only the voice remains. That’s why it’s also very beneficial to provide your teammates with honest feedback from time to time. In this way you can uphold a good communication and atmosphere.
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This post was published on 12. May 2022
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