What Is Change Management and How Can It Help?

What is Change Management?

• Change management means making controlled changes to structures or processes. The goal is to achieve sustainable changes within the organization. It is a strategic orientation and is therefore based on the goals of the company.
• Use this when a new strategic orientation is necessary. For example, when new markets are opened up or another company is bought.
• In these cases, it is usually not enough just to plan a new strategy. The behavior of all employees and the corporate culture must change to adapt to the new tasks and management systems.

5 Success Factors of Change Management

1. A Consistent Strategy

• The project absolutely needs a coherent strategy.
• You should motivate employees to participate in the change, this way, they understand the strategy and can contribute to its successful implementation.
• In addition, preparation is important to plan resources and define concrete measures.

2. Define Clear Goals

• As with most things, you have to set goals so that everyone knows why you make those changes.
• The goals must be present in both the strategy and the implementation.
• It helps to use SMART goals as a guide.

3. Involve Employees

• Because the change is also a change for the employees, it is essential to involve them.
• This motivates employees to actively participate in change management.

4. Create a Sense of Achievement

• The project can be divided into small sub-projects, in this way, even small steps and successes can be communicated and rewarded within the company.
• This in turn ensures that it is more likely to be accepted by all those involved and that employees are also committed in the long term.

5. Create Transparency

• To create transparency, there should be good communication within the company.
• It is important to communicate the goals and visions again and again.
• This includes information about obstacles, risks, and successes.