Digital Platforms interfaces expand products and services, connecting companies, customers, other businesses, and employees. Involving owners, operators, producers, and consumers, platforms like Amazon and Facebook enable data exchange and user interaction. Their high scalability, reach, and flexibility make them vital in today’s market, effectively linking supply and demand while maintaining independence. Explore our blog to learn more about their growing impact.
Digital platforms are used to digitally expand the range of products and services. It is the virtual interface between companies and customers, other companies, and their employees. The basis for a digital platform is a cloud-based technology.
Through platforms, data can be exchanged and users can interact with each other.
Digital platforms are characterized by high scalability and high reach. The computing capacity can be adjusted quickly and sensitively and that makes the platforms very flexible. In addition, location does not matter.
The platform either brings supply and demand together through several functions, such as search functions, or is a direct provider, which means that a contract is concluded directly with the platform.
Digital platforms are also so successful because they are independent in the market.
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Digital platforms are becoming increasingly relevant and profitable, and this also applies to the B2B sector. Manufacturers and retailers can thus offer customers additional services.
This post was published on 19. September 2019
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