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What Does An Online Marketing Manager Do?

Author: Simone Kohl

· 2 mins read

In most companies, there are Online Marketing Managers. Their position is to position the company so that it is visible online.

What is an Online Marketing Manager?

The field of online marketing is broad and varied. It consists of many different marketing measures that affect the Internet presence of a company. This involves customer acquisition and customer retention with the help of search engine marketing (SEM), search engine optimization (SEO), or social media marketing measures, for example. The online marketing manager is responsible for the implementation of various online marketing campaigns and all online marketing activities. He is responsible for coordinating all tasks that belong to strategic and operational online marketing.


The task of an online marketing manager is to improve the reach of the online shop/website and to make it present in digital media. To achieve this, there are many tasks that the marketing manager must have in mind. The tasks include the conception of the internet presence, the implementation of different campaigns, and the success control with different tools.

Day-to-day tasks include the following:

  • Contact person for all questions regarding the online presence
  • Various analyses and optimizations
  • Content planning
  • Target group analysis and competition analysis
  • Implementation of campaigns
  • Preparation of key figures
  • Email marketing
  • Social media
  • CRM (Customer Relationship Management) and much more

Education and Further Education in Online Marketing

The first step into the profession is an apprenticeship in the field of marketing or a degree in business administration, marketing, or business informatics. Further knowledge can be acquired through various advanced training courses. There are many different courses and seminars, which can last a few days or several weeks. Topic-specific knowledge can then be acquired in the courses.

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Junior Online Marketing Manager Salary

Salaries can vary greatly depending on work experience and education. In addition, the responsibility in the company also plays a role in the amount of the salary. According to, the average annual income is around 30,000-50,000 euros per year.

Final Thoughts

The profession of online marketing manager is broad and offers many exciting and varied fields of activity.

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