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Definition – what is change management?
Change management means making controlled changes to structures or processes. The goal is to achieve sustainable changes within the organization. It is a strategic orientation and is therefore based on the goals of the company.
Use this when a new strategic orientation is necessary. For example, when new markets are opened up or another company is bought.
In these cases, it is usually not enough just to plan a new strategy. The behavior of all employees and the corporate culture must change to adapt to the new tasks and management systems.
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5 success factors
A consistent strategy
The project absolutely needs a coherent strategy. You should motivate employees to participate in the change. This way, they understand the strategy and can contribute to its successful implementation. In addition, preparation is important in order to plan resources and define concrete measures.
Define clear goals
As with most things, you have to set goals so that everyone knows why you make those changes. The goals must be present in both the strategy and the implementation. It helps to use SMART goals as a guide.
Because the change is also a change for the employees, it is essential to involve them. This motivates employees to actively participate in change management.
Create a sense of achievement
The project can be divided into small sub-projects. In this way, even small steps and successes can be communicated and rewarded within the company. This in turn ensures that it is more likely to be accepted by all those involved and that employees are also committed in the long term.
To create transparency, there should be good communication within the company. It is important to communicate the goals and visions again and again. This includes information about obstacles, risks, and successes.