Shopping Feed Optimization

1 Article Glossary Entry

Definition

Covers practices and techniques to improve product feed quality, formats, and performance.

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About platforms/apps/software for creating, managing, and automating shopping/product feeds.

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Focuses on using data (performance, analytics) to optimize listings for different channels.

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How to distribute product feeds across multiple sales channels (marketplaces, ads, comparison sites).

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Measurement and monitoring of feed effectiveness, conversion, errors etc.

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