Constantly developing and improving your skills is important as a marketing manager. To make everyday life in marketing management easier and convince more customers about your company, we have collected a few tips.
try new things
There are constantly new platforms, new formats and new strategies. Being open to these helps in gaining new opportunities and insights. There were always new apps like Tiktok or Clubhouse that you can try out as a marketing manager. To do this, it’s worth taking a look at the App Store, where the most popular social media apps are listed.
use tracking tools
The best decisions and optimizations are based on data. That’s why good analytics tools are important. Not only do the tools need to be implemented, but they also need to be evaluated regularly so that the data provides a reliable basis and helps in decision-making. You can find more about the on our blogpost Data driven Marketing.
exchange with others from marketing management
It is also important to exchange ideas with others working in the marketing field. Attending conferences and lectures can also help to gain knowledge on topics that are interesting. Often it also helps to attend lectures on topics that you are not so familiar with yet, in order to understand the basics in this area as well. Then other seminars might become interesting as well, diving deeper into the topic.
deal with legal basics
A marketing manager should be familiar with the basics. At the very least, there should be knowledge of which marketing measures and advertising promises are legally permitted. This involves things like the DSGVO, cookie consent or topics on influencer marketing, etc.
keeping an eye on current strategies and marketing studies
Attention should also be paid to trends, whitepapers and current developments. In marketing management this can help with the further development and optimization of your own strategy. Helpful tips and strategies can be found directly with the tools, for example. Many tool providers such as Hubspot or ahrefs offer free blog posts on a wide variety of topics.
learn the basics of machine learning
Artificial intelligence is one of the most important trends. Many tools use this to automate their processes. Understanding how Artificial Intelligence basically works is therefore helpful to better understand the different tools and platforms. Then you can better determine when to use automations in e.g. bidding strategies of campaigns or when it is better to use the manual method.
In marketing, there are always new trends and new things to learn. In order to improve your skills, you can approach new topics step by step and gain more knowledge in different areas. This way you can optimize and expand your marketing strategy.