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6 B2B-Marketing Trends in 2021

Author: Simone Kohl

· 2 mins read

B2B marketing will also change in 2021. Companies are investing more in the digital sector. This also means new challenges for marketing. Here are 6 B2B marketing trends for 2021.

What is B2B-Marketing?

B2B (business-to-business) marketing is the business relationship between two companies or organizations. It refers to any products that you do not supply directly to the end user.

You can find detailed definition on our blogpost B2B-Marketing – what is that?

Agile Marketing

  • Agile marketing is a way to organize marketing activities. Depending on how the intermediate result turns out, marketing measures can be taken quickly and coordinated. 
  • The goal is to adapt one’s way of working so that you can quickly adapt your marketing to current trends. And to develop suitable measures even in dynamic markets.
  • Two important core aspects of agile marketing are openness and the willingness to cooperate. You can create valuable content and present it to the right target group at the right time. The following is important in agile marketing:
  • If you want to know more about agile marketing, check out our blogpost agile marketing!

Artificial Intelligence

  • Artificial intelligence (AI) is a branch of computer science. The term refers to “intelligent” computer systems that attempt to simulate human intelligence. For this purpose, the machines follow a certain scheme in which all aspects are taken into consideration. The machines can learn on their own, draw conclusions and correct themselves.

social business networks like LinkedIn

  • Networks such as LinkedIn or Xing, in particular, are also becoming increasingly important in the B2B sector. For marketing and sales, this allows them to reach potential customers directly and generate them as leads. The group function on many networks also offers the opportunity to reach many people who are interested in the topic of the group and to disseminate one’s content.

Digital Ads

  • This trend will continue because more clicks can be generated than through organic search. Therefore, there will also be more budget for digital ad placement. Because the top results will be taken by the companies that use enough money for their space.

E-Mail Marketing

  • E-mail marketing is an important communication tool in business relationships. Since everyone receives many emails daily, you should customize the email to stand out. Therefore, customize the emails to address the recipient personally.


  • To guarantee optimal customer service, it makes sense to offer automatic responses. However, a contact person should also be available for difficult concerns.

Stay tuned!

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