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B2B Marketing – What Is It?

Author: Simone Kohl

· < 1 min read

What is B2B Marketing?

B2B (business-to-business) marketing is the business relationship between two companies or organizations. It refers to any products that you do not supply directly to the end-user. The focus is on marketing related to products or services that one company sells to another.
Unlike B2C (business-to-consumer) marketing, the B2B sector is more rational and more focused on price. Therefore, there are different requirements here.

What Does B2B Mean for Marketing?

  • It requires different strategies than B2C marketing. B2B marketing requires more personal contacts and good information about the products. The reason for this is that the products are often specially adapted to the industry or involve various special features.
  • To provide sufficient information about the products, online marketing is a good choice. For example, you can present the products/services on the website or through e-mail marketing and thus simplify the decision-making process.

B2B and Social Media

  • Through social networks, you can maintain and build relationships with customers. In this way, you can generate leads and thus help the company to be more successful. In doing so, you should follow a strategy that is tailored to the company so that you can use B2B marketing effectively.

B2B and Content Creation

  • Content marketing is also of great importance in the B2B sector. You can share your content with your customers through social media, blogs, or video and image content. In this way, you can find out the needs of the customers, which are of great importance for the B2B market.

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