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Employee Journey

definition The Employee Journey is based on the Customer Journey and is intended to represent a “journey” of the employees. It observes how employees perceive their career within the company. Due to the digital transformation and the shortage […]

Oct 30, 2019

Online Marketing

Data driven marketing

definition Data driven marketing is the collection, analysis and use of data collected during the customer journey. The goal is to improve sales on the one hand and to increase brand awareness and reach on the other.

Oct 5, 2019

Online Marketing

Digital platforms

what are digital platforms? Digital platforms are used to digitally expand the range of products and services. It is the virtual interface between companies and customers, other companies and their own employees. The basis for a digital platform […]

Sep 19, 2019

Business

What you need to know about IT security

An organization’s information systems are often threatened by human error, malicious behavior in the form of external and internal attacks, and environmental events. More about IT security can be found in this article.

Sep 7, 2019

Software Development

Agile software development – 12 principles

what is agile software development? Agile software development is a development method that allows you to react quickly to changes. Therefore, the difference to classic software development is the flexible and transparent project planning and the possibility to […]

Jul 20, 2019

Software Development

Software engineering

what is software engineering? Software engineering is the cost-effective development of high-quality software. It deals with the development, deployment and maintenance of software. The development is extensive, division of labor and engineering. The goal is fulfilling the wishes […]

May 4, 2019

Online Marketing

Advantages and disadvantages of a webinar

Compared to classic lectures, webinars offer both advantages and disadvantages. Here are a few of the advantages and disadvantages of a webinar.

Apr 27, 2019

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